Formulation support
Mid-size pet food brand · Midwest
Reformulated around a tariff exposure without losing palatability.
The challenge
A core ingredient in the brand's flagship dry formula was caught in a new import tariff window. Their broker came back with a cost increase the brand couldn't pass through. They needed a functional substitution, fast, without retesting the entire formula.
How we worked it
Northland’s team walked the formulation with the brand’s nutritionist and proposed a domestic potato-based input the dryer could spec to match the original on moisture, grind, and inclusion-rate behavior. We ran a trial batch on dedicated line time, shipped samples to their R&D, and iterated on grind once before locking the spec.
Outcome
- Reformulated to a domestic, tariff-insulated input
- Held palatability and bag-density targets
- Production transition completed within a single quarter